It's interesting that translating a book doesn't just mean interpretation of a text from from language into the next. What I didn't realize as we move into the post-pandemic world of people not as willing to go out to a bookstore, is that publishers and translators alike have to recreate the way people see books. From the first glance, people will either decide to or not to pick up and take home a book. And the fact that they have to in a way "re-advertise" their books is more effort on the part of everyone involved in the process.
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