I agreed with both the reading and the video. The most interesting comment from the TED talk was that the title should not be the same as the cover. He gave the example of having the book cover be an apple when the title is also Apple, and he said it's like calling the reader an idiot. I never thought about book covers that way before, so I'd definitely like to go to Barnes and Noble to see which publisher thinks I'm an idiot. I also liked his idea of the "typography in denial" like when he used water in the book "Dry." That would definitely catch my eye if I saw the cover.
Regarding the reading, I completely agree that a cover will make it or break it for me. It could be a good book, but I really won't pick it up unless it has a good cover. I feel like years ago physical books were becoming obsolete, but in recent years with interior decorating getting more popular among people my age, I feel like physical books are making a comeback. That is if they have a good cover. It's like coffee table books. People who own them will RARELY pick them up, but they have them just for decoration so they better have a nice cover or be from prestigious brands such as Louis Vuitton, Chanel, etc.
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